Crafting timeless color, one shade at a time.
Where great hair meets good vibes. Specializing in customized color, highlights, extensions and cuts designed for real life and lasting confidence.
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Based in New Braunfels, TX, Shade Theory Salon is your go-to spot for modern, luxury hair with a playful edge. From blondes to brunettes (and every shade in between), we believe your hair should tell your story - bold, effortless, and uniquely you.
What People Are Saying
"Absolutely obsessed with Jess and everything she does. I have never left her salon feeling anything less than AMAZING. She truly listens to you and strives to give you exactly what you want all while ensuring you know your hair’s limits. Been a customer since she started and I’ll never go elsewhere!"
— Amanda Stevens
"I've been going to Jess for about a year now (every ten weeks), and she's fantastic! Always consistent and great with my blonde highlights to blend the gray. I'm never worried about the results or if I'll like my hair when she's done. It always looks great! I'm also a huge fan of the Brazilian blowouts!"
— KK Byland
My Specialties
Lived in Color
Neither balayage or ombré, it's a way of blending highlights and color to allow your color to grow out naturally. It works on any hair color and complements you in any situation, whether you're just out running errands or walking down a runway.
Custom Blonding
Custom Blonding services can range from mini highlights to a full head of foils. I love to offer them all to complete your overall goal.
Hair Extensions
Hair Extensions are a luxury service that I am so blessed to offer! I am certified through Bellami and Cinderella Hair Extensions so I offer a variety of types. You are required to come in for a hair extension consultation before we can talk about purchasing hair. Be expected to pay from $400 - $2,000 depending on type of hair and how many bundles we will need to give your hair the complete look.