Shade Theory Salon - Portfolio

top of page

Welcome to Shade Theory Salon AND @hairbyaudreyfreedle ❤️

We are so excited to welcome you to our new joint space. We are looking forward to this exciting new chapter and hope you love our suite just as much as we do!

Come relax, refresh your look, and spend quality time with your favorite hair gals. 🥳

Welcome to Shade Theory Salon AND @hairbyaudreyfreedle ❤️

We are so excited to welcome you to our new joint space. We are looking forward to this exciting new chapter and hope you love our suite just as much as we do!

Come relax, refresh your look, and spend quality time with your favorite hair gals. 🥳

Allow me to introduce myself…

Hey! I’m Jess — your local independent salon suite owner & hairstylist 💇‍♀️✨
Licensed since 2015 and obsessed with all things blonding, lived-in dimensional color, and extensions. I also love a good gray-coverage glow-up or a fresh haircut moment.

When I’m not behind the chair, you’ll find me soaking up time with my kids, dogs, and husband 🖤 We’re big on game nights, live music, and you might even catch us tearing up the dance floor every now and then 💃

I can’t wait to welcome you into my salon space and create a little hair magic together 💜

Allow me to introduce myself…

Hey! I’m Jess — your local independent salon suite owner & hairstylist 💇‍♀️✨
Licensed since 2015 and obsessed with all things blonding, lived-in dimensional color, and extensions. I also love a good gray-coverage glow-up or a fresh haircut moment.

When I’m not behind the chair, you’ll find me soaking up time with my kids, dogs, and husband 🖤 We’re big on game nights, live music, and you might even catch us tearing up the dance floor every now and then 💃

I can’t wait to welcome you into my salon space and create a little hair magic together 💜

Happy Holidays from my family to yours. Thank you for your continued support ❤️

Happy Holidays from my family to yours. Thank you for your continued support ❤️

A nice refresh for the college grad 👩‍🎓
Congratulations Cheyenne!

A nice refresh for the college grad 👩‍🎓
Congratulations Cheyenne!

A bombshell has entered the suite! 🏝️ 💋

@dangerjonesbalayage toner: 10-32 & 9-0

A bombshell has entered the suite! 🏝️ 💋

@dangerjonesbalayage toner: 10-32 & 9-0

She is the moment 🔥

She is the moment 🔥

Blended and beautiful! 🪄🖤

@dangerjonesbalayage 10-01 & 10-0 🔥

Blended and beautiful! 🪄🖤

@dangerjonesbalayage 10-01 & 10-0 🔥

Here at Shade Theory Salon, tone is everything! 🌙
We covered pesky grays, added in some pops of highlights and toned her to an ashier color.

@dangerjonesbalayage 4-0

Here at Shade Theory Salon, tone is everything! 🌙
We covered pesky grays, added in some pops of highlights and toned her to an ashier color.

@dangerjonesbalayage 4-0

A tone and yap session is good for the soul. It’s always so nice to connect with other local small business owners and it’s even better when they are as sweet as @divine.aesthetics.studio

Go see her for your Botox/filler/facial needs 💖

@dangerjonesbalayage 8-32 😍

A tone and yap session is good for the soul. It’s always so nice to connect with other local small business owners and it’s even better when they are as sweet as @divine.aesthetics.studio

Go see her for your Botox/filler/facial needs 💖

@dangerjonesbalayage 8-32 😍

A reverse balayage to get @marleigh.dubuisson READY for all things fall 😍

@dangerjonesbalayage roots & lowlights 5-8, highlights 8-32

A reverse balayage to get @marleigh.dubuisson READY for all things fall 😍

@dangerjonesbalayage roots & lowlights 5-8, highlights 8-32

When your client wiggles but you gotta snap the color blend 😅

iTip extensions and grey coverage can change a person 🤩

When your client wiggles but you gotta snap the color blend 😅

iTip extensions and grey coverage can change a person 🤩

Blended bleach & tone 🤩
With some gray coverage too 🤫

Blended bleach & tone 🤩
With some gray coverage too 🤫

Balayage is always in style! Low maintenance with high contrast results 😍

Appointments are available but going quick - let’s get your transformation on your schedule 🩷

Danger Jones Gloss: 9-0 9-32 0-0

Balayage is always in style! Low maintenance with high contrast results 😍

Appointments are available but going quick - let’s get your transformation on your schedule 🩷

Danger Jones Gloss: 9-0 9-32 0-0

I never get the opportunity for fashion colors but when I do, they are a blast!
@dangerjonescreative Solitude for this transformation! 🔥

LIVING for this new color line and what all they have to offer. 🥰😍

I never get the opportunity for fashion colors but when I do, they are a blast!
@dangerjonescreative Solitude for this transformation! 🔥

LIVING for this new color line and what all they have to offer. 🥰😍

This full color transformation was a blast! Fall is in the hair yall! 🍂

This full color transformation was a blast! Fall is in the hair yall! 🍂

Breaking through box color is always a challenge but I’m thankful for the patient clients who understand the process and trust me through it 🩷

Breaking through box color is always a challenge but I’m thankful for the patient clients who understand the process and trust me through it 🩷

🌵✨ NOW ACCEPTING NEW CLIENTS ✨🌵
Ready for effortlessly luxe hair with a little edge?
From blonding to blowouts, Shade Theory Salon specializes in modern color that grows out beautifully and feels as good as it looks.
Located in New Braunfels | By appointment only 💇‍♀️
Tap the link in bio to inquire or book—spots fill fast!

🌵✨ NOW ACCEPTING NEW CLIENTS ✨🌵
Ready for effortlessly luxe hair with a little edge?
From blonding to blowouts, Shade Theory Salon specializes in modern color that grows out beautifully and feels as good as it looks.
Located in New Braunfels | By appointment only 💇‍♀️
Tap the link in bio to inquire or book—spots fill fast!

There’s a new boss in town, Hudson Riley! 🦆

**Out on maternity leave until August 4th.**

There’s a new boss in town, Hudson Riley! 🦆

**Out on maternity leave until August 4th.**

Reminder: I am on maternity leave until August 4th. If you need an appointment please contact @hairbyaudreyfreedle @k.h.salontx @hairbyrachelalonzo or @tonietaylorsalonandboutique

I will not be answering phone calls however you can send me a text and I will get back to you as I can. Please respect my family and time when reaching out and understand you may not get an immediate response. 🩷

Reminder: I am on maternity leave until August 4th. If you need an appointment please contact @hairbyaudreyfreedle @k.h.salontx @hairbyrachelalonzo or @tonietaylorsalonandboutique

I will not be answering phone calls however you can send me a text and I will get back to you as I can. Please respect my family and time when reaching out and understand you may not get an immediate response. 🩷

Pops of lightness to celebrate the end of high school and start of summer vacation! ☀️

Congratulations to all my clients for the end of the school year 🩷

Pops of lightness to celebrate the end of high school and start of summer vacation! ☀️

Congratulations to all my clients for the end of the school year 🩷

This grandma is ready for Baby Hudson’s arrival! 🩵

Add pops of fun colors with extensions rather than ruining your hair and having the upkeep of the “fun” colors.

This grandma is ready for Baby Hudson’s arrival! 🩵

Add pops of fun colors with extensions rather than ruining your hair and having the upkeep of the “fun” colors.

New Growth Retouches, trims, and yapping. That’s what great appointments are made of. 🩷

Seeing my clients every 4-6 weeks for a routine new growth retouch always makes my heart happy!

New Growth Retouches, trims, and yapping. That’s what great appointments are made of. 🩷

Seeing my clients every 4-6 weeks for a routine new growth retouch always makes my heart happy!

My chair is open and waiting for you to be ready for a hair transformation! What’s stopping you from coming in to enjoy Shade Theory Salon’s private suite experience? 🤔

My chair is open and waiting for you to be ready for a hair transformation! What’s stopping you from coming in to enjoy Shade Theory Salon’s private suite experience? 🤔

Roots covered. Highlights refreshed. Confidence fully loaded. Ready for your turn in the chair?

→ Book now and let your hair do the talking!

Roots covered. Highlights refreshed. Confidence fully loaded. Ready for your turn in the chair?

→ Book now and let your hair do the talking!

I’m so excited to announce that Tousled with Jess has rebranded to Shade Theory Salon! Nothing major is changing other than my name, links, and business cards 🩷

I’m so excited to announce that Tousled with Jess has rebranded to Shade Theory Salon! Nothing major is changing other than my name, links, and business cards 🩷

🌹MEGA MOTHER’S DAY GIVEAWAY🌹
We’ve teamed up with some amazing local businesses to spoil ONE lucky winner this Mother’s Day!

🎁Here’s what you’ll win:
@thehiddengemdayspa -$500 in products/services
@riseiv_beautybar -100 units of Xeomin and 1 syringe of filler ($1500 value)
@water2winenbtx -Free Wine tasting for 4 ($17 each)
@fit4momnewbraunfels -1 month free ($72 value)
@grueneleafnb -$100 gift card
@linkedporvida.nbtx -Free Permanent Ring ($30 value)
@tousledwithjess -Free Mini Highlight Appointment ($111 value)

For a total of $2,381 value

💎How to Enter:
1️⃣ Follow ALL pages tagged above
2️⃣Like this post
3️⃣Tag 3 moms (or anyone that deserves a little pampering) in the comments

Bonus- Share to your story and tag @tousledwithjess for an extra entry.

Winner will be announced on May 9th!
Good luck, and happy Mother’s Day to all the incredible moms out there!

#mothersday #spa #momsofnewbraunfels #newbraunfels #selfcare #giveaway

🌹MEGA MOTHER’S DAY GIVEAWAY🌹
We’ve teamed up with some amazing local businesses to spoil ONE lucky winner this Mother’s Day!

🎁Here’s what you’ll win:
@thehiddengemdayspa -$500 in products/services
@riseiv_beautybar -100 units of Xeomin and 1 syringe of filler ($1500 value)
@water2winenbtx -Free Wine tasting for 4 ($17 each)
@fit4momnewbraunfels -1 month free ($72 value)
@grueneleafnb -$100 gift card
@linkedporvida.nbtx -Free Permanent Ring ($30 value)
@tousledwithjess -Free Mini Highlight Appointment ($111 value)

For a total of $2,381 value

💎How to Enter:
1️⃣ Follow ALL pages tagged above
2️⃣Like this post
3️⃣Tag 3 moms (or anyone that deserves a little pampering) in the comments

Bonus- Share to your story and tag @tousledwithjess for an extra entry.

Winner will be announced on May 9th!
Good luck, and happy Mother’s Day to all the incredible moms out there!

#mothersday #spa #momsofnewbraunfels #newbraunfels #selfcare #giveaway

If you’re not obsessed with your hair, you’re doing it wrong. 🤷🏼‍♀️

If you’re not obsessed with your hair, you’re doing it wrong. 🤷🏼‍♀️

Natural balayage to start the process of lighter for summer but LOW maintenance 😍

Natural balayage to start the process of lighter for summer but LOW maintenance 😍

Baby fingers and reverse balayages 😍

Baby fingers and reverse balayages 😍

Natural pops for easy maintenance 🥰

Natural pops for easy maintenance 🥰

From now until November 30th I’ll be accepting toy donations for the Canyon Lake Professional Fire Fighter Association toy drive. If you would like to donate a toy and you don’t have an appointment scheduled please send me a message and we can set up a time for either drop off or me to pick it up! 🎅🏻

As stated below you can also drop them off at any Canyon Lake Fire Station. ❤️

From now until November 30th I’ll be accepting toy donations for the Canyon Lake Professional Fire Fighter Association toy drive. If you would like to donate a toy and you don’t have an appointment scheduled please send me a message and we can set up a time for either drop off or me to pick it up! 🎅🏻

As stated below you can also drop them off at any Canyon Lake Fire Station. ❤️

Halloween 🎃 is here and that turkey 🦃 is just around the corner!

Make sure your hair appointment is scheduled as my books are filling up! 🩷

Not sure what to book for? Shoot me a message today!

Halloween 🎃 is here and that turkey 🦃 is just around the corner!

Make sure your hair appointment is scheduled as my books are filling up! 🩷

Not sure what to book for? Shoot me a message today!

Did you know I can add pops of color into your hair without damaging or even coloring your natural hair?!

I’m bored with my own hair so help me pick a fun color to add in November! 🩷

Did you know I can add pops of color into your hair without damaging or even coloring your natural hair?!

I’m bored with my own hair so help me pick a fun color to add in November! 🩷

It’s been radio silent on social media but not behind the chair! I’m still here doing hair - i still am accepting new clients. It’s just hard doing it all, all of the time. 🩷

I’m so blessed to have the support of you all. Make sure you’re making your appointments to prepare for the holiday season! 🦃 🎅🏻

It’s been radio silent on social media but not behind the chair! I’m still here doing hair - i still am accepting new clients. It’s just hard doing it all, all of the time. 🩷

I’m so blessed to have the support of you all. Make sure you’re making your appointments to prepare for the holiday season! 🦃 🎅🏻

Blended baddie 🔥
One step closer to the dark fall hair vibes 🍂

Taking it slowly so it’s not a shock (mainly for me) 😂
Thank you to all my clients (new and existing) for trusting me with your hair goals - I wouldn’t be here without yall!

Blended baddie 🔥
One step closer to the dark fall hair vibes 🍂

Taking it slowly so it’s not a shock (mainly for me) 😂
Thank you to all my clients (new and existing) for trusting me with your hair goals - I wouldn’t be here without yall!

Layered look to take on highschool 🩷💁🏼‍♀️

Layered look to take on highschool 🩷💁🏼‍♀️

Due to an uptick in demand which I’m SO thankful for - I will now be open Tuesdays from 10-4 🤍

Due to an uptick in demand which I’m SO thankful for - I will now be open Tuesdays from 10-4 🤍

22” wavy extensions, Brazilian Blowout, and gray coverage. A 7 hour appointment but SO worth the results 🩷

22” wavy extensions, Brazilian Blowout, and gray coverage. A 7 hour appointment but SO worth the results 🩷

Year 1 is complete! Thank you to my amazing clients, friends, and family for supporting my move to my own suite. My business has grown so much with this move and I couldn’t be more grateful! Here’s 🥂 to a successful year 2 with some changes coming down the line 🩷

Year 1 is complete! Thank you to my amazing clients, friends, and family for supporting my move to my own suite. My business has grown so much with this move and I couldn’t be more grateful! Here’s 🥂 to a successful year 2 with some changes coming down the line 🩷

Y’all this before and after is 🔥

In and out in 2 hours and future plans to meet up at Ironhorse! 😍 if you love good food and company - go visit her boyfriend at Ironhorse in NB! (He’s the bartender)

Y’all this before and after is 🔥

In and out in 2 hours and future plans to meet up at Ironhorse! 😍 if you love good food and company - go visit her boyfriend at Ironhorse in NB! (He’s the bartender)

Gorgeous blended blonde for one of my longest visiting clients 🩷

The loyalty in this one is real - so much so that our daughters were born a day apart 🤪

Gorgeous blended blonde for one of my longest visiting clients 🩷

The loyalty in this one is real - so much so that our daughters were born a day apart 🤪

Thanks to KIN I was awarded a trip of a lifetime. Thanks to KIN I was appreciated for being a loyal customer. Thanks to KIN I have new lifelong friends who make saying goodbye so hard. Thanks to @kinnorthamerica

Thank you to my amazing clients for always supporting me. For giving me a “job” I love. ❤️

If you’re a stylist and ever interested in learning more about what all KIN has to offer - please reach out to me. I could go on forever about this amazing company. I mean really - who else says “thank you for using our products” like an expenses paid trip to SPAIN?! 🇪🇸

Thanks to KIN I was awarded a trip of a lifetime. Thanks to KIN I was appreciated for being a loyal customer. Thanks to KIN I have new lifelong friends who make saying goodbye so hard. Thanks to @kinnorthamerica

Thank you to my amazing clients for always supporting me. For giving me a “job” I love. ❤️

If you’re a stylist and ever interested in learning more about what all KIN has to offer - please reach out to me. I could go on forever about this amazing company. I mean really - who else says “thank you for using our products” like an expenses paid trip to SPAIN?! 🇪🇸

❤️

I have been blessed with an opportunity by @kinnorthamerica to explore Spain, receive education, and network with fellow KIN stylists. I will be out of the salon until June 10th. Please utilize my online booking system for any appointment needs.

❤️

I have been blessed with an opportunity by @kinnorthamerica to explore Spain, receive education, and network with fellow KIN stylists. I will be out of the salon until June 10th. Please utilize my online booking system for any appointment needs.

For those that gave it all, we remember. ❤️🤍💙

For those that gave it all, we remember. ❤️🤍💙

A beautiful balayage for a beautiful lady! 🤩

A beautiful balayage for a beautiful lady! 🤩

Check out this Better Than A Weft giving @hairbydebbieclark_trusalon her sharp angled bob! 😍😍

Book your extension consultation today!

Check out this Better Than A Weft giving @hairbydebbieclark_trusalon her sharp angled bob! 😍😍

Book your extension consultation today!

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

Follow us on Instagram

@shadetheorysalon

bottom of page